Addresses on PPC Ads?

I'm not as involved with day-to-day PPC administration anymore, but noticed something different when conducting a search on Google for "car insurance". A local agent's PPC ad - Mark Nacht Insurance -included the agency's physical location below the display URL.

Is this something new in AdWords or did I catch Google testing using an address instead of geographic location for geo-targeting? I can't get it to replicate but took a screenshot so the example is above.

Interesting direction for local. And gives new meaning to location, location, location. If your company's street address is going to be on display it could heavily influence consumers who are more likely to click on ads they trust, from familiar sources. Having a recognizable street in your ad could be the key to getting more site traffic.

Local Rented My Condo

Over the last month or so I've been actively trying to rent out my condo. I've tried a variety of online advertising sources - local, national, free, paid. You name it, I posted my condo on it. But nothing was really returning results. Until I posted my condo (listed as an "apartment" for keyword popularity purposes) on Google's local business search. I got a call about a week ago from my now new renter (yippee!), who left me a voicemail stating - "Your apartment came up in a map on a Google search I did for apartments in Shaker Hts." Go local search!

466453 = Google Local

Most bloggers today are probably writing about the much anticipated launch of the iPhone but I think we need a break from all the hype. After 6p today there will still be tens of millions of us without this super-cool accessory and at the Media Hatch we want to make sure you still get as much satisfaction out of your current cellie as possible.

Here's the trick - text 46653 - that spells "Google" if you type it out on your keypad, and enter a local search. For example, I entered my company's name, the city we are headquartered and the state - Optiem Cleveland Ohio. The result... less than 15 seconds later I had a text message from Google with Optiem's address and phone number.

This is a fantastic little trick that comes in handy several times a week. For example, last week on a trip to Chicago we needed the phone number of a restaurant and the address so we could make a reservation and then tell the cabbie how to get there. Google did not fail us, sparing the expensive call to 411 or the boring ads and extra air time at "free 411".

Any one else know cool Google tricks you can do with your non-internet enable non-iPhone cell?