Yesterday I was fortunate enough to be a panelist on a New Media discussion hosted by JumpStart. The other panel members are a very esteemed group - Lauren Rich Fine, Barbara Oney and Anita Campbell. It was really an honor for me to be included with this group of such accomplished professional women, and I'm sure attendees learned a lot from the discussion because I know I did!
1) What is your definition of New Media?
As expected pretty much everyone agreed New Media means it is conversational in nature, but most panelists weren't comfortable with the phrase "New Media" itself. I think the consensus was a better term may be "Interactive Media", and should online and offline techniques that are designed to promote dialogue.2) An example of a company that is doing New Media really well.
In light of the Democratic National Convention it was pretty hard to ignore Barack Obama's social media strategy - online community, facebook, twitter. 3) How do you decide what social media techniques are right for your company, and where do you start when there are so many options?
I think Lauren gave great advice when she cautioned that social media may not be right for every company or industry, but once you start you'll be able to understand better which channels work for you.
What types of questions would have wanted to ask the panel? Or what do you think New Media should be called?
I think Lauren gave great advice when she cautioned that social media may not be right for every company or industry, but once you start you'll be able to understand better which channels work for you.
What types of questions would have wanted to ask the panel? Or what do you think New Media should be called?
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