Thursday, January 31, 2008

Great Online PR Quote

Reading Brian Solis new ebook "A Guide to Blogger Relations" and it includes this great quote from City Mama....

"We all know PR people don't read our blogs. I mean, if one more PR person starts and email with, 'Hey! How was Hawaii!' because a quick glance through last month's posts mentions my trip, I'm gonna scream…Tell me you looked up my stats on Alexa. Tell me you picked me because you *think* I may be influential. Tell me that you know mombloggers get pitched to all the time but that you'd *pretty please* like me to listen to you. Just don't bullshit me by telling me 'you read my blog.' I know you don't.”
- Stefania Pomponi Butler

I think quote does a great job demonstrating that while traditional PR pitching skills are definitely a part of online PR, the rules of the game are different.