Social Media Newsroom

Every now and again there comes an invention and you think to yourself, "Why didn't I think of that?"...bottled water, sliced bread, the pop-top, the iPhone.

Seriously though, all these great ideas have one thing in common - they took existing ideas and made them smarter and better.

That's the concept behind the Social Media Newsroom. Optiem's own Online PR Guy recently introduced this idea to the Optiem team, its a simple way to evolve and integrate Online PR, media relations, customer perception, online reputation management in one easy format.

Optiem's proof-of-concept is designed to show how powerful and yet simple this concept can be. The Social Media Newsroom incorporates common social media and public relations elements into a Web 2.0 format. Depending on how tech savvy your company is, you can scale-up or down the interactive elements, but the point is interactivity.

What do you think? What other Social Media or Public Relations technologies would you want to include?