Yikes, was just attempting to do some online holiday shopping at TheLimited.com. Good luck trying to buy anything from the site. The only thing for sale is gift certificates and all the clothing photography is black & white. Compare their site to BananaRepublic.com, which has great functionality including the ability to zoom in on the fabric, change colors and view an item as part of a complete outfit. It will be interesting to see how both retailers report on fourth quarter earnings. Does The Limited's almost complete lack of a website hurt its bottom line, or are consumers brand loyal?
Tuesday, December 11, 2007
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