I'm not as involved with day-to-day PPC administration anymore, but noticed something different when conducting a search on Google for "car insurance". A local agent's PPC ad - Mark Nacht Insurance -included the agency's physical location below the display URL.
Is this something new in AdWords or did I catch Google testing using an address instead of geographic location for geo-targeting? I can't get it to replicate but took a screenshot so the example is above.
Interesting direction for local. And gives new meaning to location, location, location. If your company's street address is going to be on display it could heavily influence consumers who are more likely to click on ads they trust, from familiar sources. Having a recognizable street in your ad could be the key to getting more site traffic.
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