Google's 10 Trends Shaping the Digital World (Part 1 of 10)

Just got back from a great luncheon put on by the American Advertising Federation of Cleveland "Google's 10 Trends Shaping the Digital World". The featured speaker was Google's Midwest Director Jim Lecinski and he did a great job explaining to this largely non-technical audience how to best integrate the Internet into marketing campaigns.

Digital Trend #10 - Be Always "On", Consumers are Online 24/7

Makes sense to those experienced with online marketing but for traditional advertisers more familiar with terms like "flighting" the concept of constantly campaigning is harder to grasp. Consumers are online 24/7 and so is your website (hopefully), if someone wants to learn about "hot dog eating competitions" at 2 a.m. they can come to your site. But are you ready...?

More on getting your site prepared for traffic tomorrow.