Be Ready Online...

This morning I found a great example of a company being ready online for their offline efforts.

Just finished watching The Office's most recent episode - "Money". One of the highlights of the show is Dwight's agrotourism side business, running his beet farm as a B&B. Dwight is constantly checking TripAdvisor.com to see what type of reviews he's getting. Just for kicks I thought I'd check TripAdvisor to see what type of reviews Schrute Farms receives. Lo and behold NBC is on it, they've created an entry on TripAdvisor that includes a link back to Dunder Mifflin's microsite. The Schrute Farms entry is hysterical, the first review is from "SprinklesMom" warning them about the proprietor's alleged cat killings. Check out the photo gallery too, lots of funny candid travelers pix.