The severity of Fisher-Price's announcement regarding lead paint in their toy products is a serious issue. By releasing the products FP put the health of millions of children at risk. As of yet, I have not seen any sort of corporate apology.
Beyond that, it boggles my mind how poorly Fisher Price has used the Internet in their response to the announcement of lead paint in their toys. Further, the only noticeable online response I could find dilutes the entire Mattel brand...bringing down brands like Barbie and HotWheels.
Here are the three key areas where I think Fisher-Price missed the boat:
- No pay-per-click advertising for keyphrases related to the toy recall. This is a perfect way for FP to regain some control some of the messaging relating to the announcement. Currently FP does not have a placement in the top 10 when searching on Google for "toy recall".
- The Fisher-Price home page does not include any mention of the recall. The Mattel main page has a large call-to-action "Recall Information", why not Fisher Price? To be fair, the Fisher-Price site does have a permanent link in the navigation "Recall Information" (what does that tell you about their toys?), and I'm not sure what's typically on Mattel's main splash. This leads me to my third point...
- If you click on "Product Recall" from the FP site, it redirects to a page hosted on the Mattel site. This would not be such an issue if Mattel did include all of their other brands like Barbie & HotWheels right across the top.
What are your thoughts on how Fisher Price could have better handled the toy recall?
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