466453 = Google Local

Most bloggers today are probably writing about the much anticipated launch of the iPhone but I think we need a break from all the hype. After 6p today there will still be tens of millions of us without this super-cool accessory and at the Media Hatch we want to make sure you still get as much satisfaction out of your current cellie as possible.

Here's the trick - text 46653 - that spells "Google" if you type it out on your keypad, and enter a local search. For example, I entered my company's name, the city we are headquartered and the state - Optiem Cleveland Ohio. The result... less than 15 seconds later I had a text message from Google with Optiem's address and phone number.

This is a fantastic little trick that comes in handy several times a week. For example, last week on a trip to Chicago we needed the phone number of a restaurant and the address so we could make a reservation and then tell the cabbie how to get there. Google did not fail us, sparing the expensive call to 411 or the boring ads and extra air time at "free 411".

Any one else know cool Google tricks you can do with your non-internet enable non-iPhone cell?